![]() ![]() “We are entrenched in each community we serve,” Wessel says. Le Peep restaurants support local schools, community organizations and charities. Owners also live in and are closely involved in the communities they serve. “We have great systems and methods of doing things already in place – we want someone who can take those methods and duplicate them successfully,” he adds. Le Peep owners are typically entrepreneurs with previous experience in restaurant management. We allow them options, and allow them to make the decisions that are best for them.” ![]() “We believe in giving owners a proven system to adopt instead of requiring them to paint their locations certain colors, purchase from a certain vendor or other things that a franchise would do. “We’re looking for independent operators who don’t need a lot of handholding and want to own their own business,” Wessel says. Each of the restaurant’s 54 locations in 13 states is locally owned and operated by proprietors who license the name, recipes and concept as opposed to a franchise structure. One of Le Peep’s main advantages in the marketplace is its ownership structure. “Our competition in the breakfast and lunch category is getting stiffer, so it’s important that we do it faster, fresher, better and at a competitive price point.” “When we got started, there were just a few restaurants doing this, now it seems like there’s hundreds,” says Kevin Wessel, CEO and president of HW Holdings, the Littleton, Colo.-headquartered company that licenses the Le Peep brand. In the more than 50 years since, Le Peep has expanded beyond its origins and seen growing competition within its niche. and specializing in breakfast and brunch offerings. The first Le Peep restaurant opened in Aspen, Colo., in 1963, with what was then a unique concept – operating from 6:30 a.m. ![]()
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